Category Archives: Featured

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Social networks in the tourism sector

Category:Blog,Featured,Travel Tags : 

One of the areas on which social networks have had the greatest impact is tourism. While some time ago the choice of a travel destination was influenced by friends, relatives or photos of catalogs proposed by travel agencies, today this choice is dictated by what you see or read on social media.

In a short span of time, the web has undergone a huge evolution and with it also its ways of use by users. This evolution has led to the appearance of those who take the name of “social networks”. These are online platforms that people access, creating a “community” where they can exchange messages and share photos and videos.

How have social networks changed people’s lives?

In recent years, social networks have become increasingly important in people’s lives. Most users use social media as a means of information, to read news conveniently and quickly from their pc or smartphone. The importance of social networks is also in their ability to influence the tastes and choices of their users through the sharing and exchange of information. Social media, such as Facebook, Instagram and Tik Tok are therefore seen as a place to research opinions and to draw inspiration from.

How do social media influence the choice of a trip?

Social users have the opportunity to share with other users the most beautiful moments and places of a trip and, at the same time, many people through social discover new destinations to reach. Travelers and tourists from all over the world are able, via social media, to save, share and recommend the places they most prefer, helping others to plan their vacation. This phenomenon, which is based on the sharing of photos, videos and stories of travel experiences, is called “social tourism“.

The transformation of users

Users have become more independent and able to create and share content, exchange reviews and information. They organize their trip directly online, without having to go to physical agencies, based on reviews of other travelers. This is why most of the accommodation facilities, tour operators and airlines have had to adapt to the new Digital Age. They became part of the virtual world through the promotion of their business and the creation of sales channels on social media. In fact, they have arisen the so-called OTA (online travel agencies); among the most famous there are Booking.com, Expedia, Airbnb and Trivago, which, in exchange for a percentage, act as an intermediary between the providers of tourist services and customers. 

New opportunities for tourism promotion

It is now established that the booking of holidays takes place above all online. Social networks therefore give the opportunity to expand tourism promotion and they are able to revolutionize the decisions of tourists. For this, the use of social media has become essential for all tourism operators – from travel agencies to restaurants, from accommodation facilities to tourist guides – in order to promote destinations and attract customers, increase visibility and engage audiences effectively.


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Social media marketing for tourism operators

Category:Blog,Featured,Travel Tags : 

In the digital age in which we live, the tourism sector has to face unprecedented challenges and opportunities. In this context, social media marketing emerges as a crucial element for the success of tourism operators.

The development of this form of marketing has been rapid and explosive. Companies, large and small, local or multinational, have moved much of their promotional activity from traditional channels – such as print media, radio advertising and television – to modern channels.

In fact, social media are widely used because they are easy to use. They are one of the best channels to promote tourist business and to attract new customers. It is thanks to social media that tour operators are able to reach more users and build deep connections with them. This is a prerequisite for establishing a relationship of trust.

Digital tools are part of the strategies of tourism web marketing. The aim is to promote the online presence of all the activities involved in the organization and management of services for tourists: accommodation, restaurants, tourist guides, transport companies, rental companies, travel agencies, agencies and tourist companies.

The steps to take

First of all, it is important to create an effective marketing strategy. Without a well-defined strategy, tour operators will not know how to best use social media to achieve their business goals.

An effective social media marketing strategy must include setting goals and choosing the most suitable social channels.

In addition, it is important to consider competition and market trends, in order to stand out and attract the attention of potential customers.

Another key element is to understand the target audience where age, income, geographical location, personal interests and type of travel are included. By being aware of the composition of your clientele, its needs and desires and how it acts in making travel decisions you can build a successful marketing program.

Once these elements have been analysed, you can start to define your communication strategy and the tools that you have to use in order to reach potential travelers in your services.

Social media marketing

The tools of Web Marketing Tourism

In a tourism web marketing strategy you can use different tools in order to reach and to be found with ease by customers.

Among these tools we have the development of:

  • a website that clearly describes the image of its brand, the services offered and the advantages;
  • a company blog in which you can create content that intercepts the searches of users on the network and attract traffic to the site;
  • advertising campaigns aimed to attract even more public attention;
  • email marketing such as newsletters and similar, through which you can provide useful news and information about new services or seasonal events and promotions;
  • videos posted on different social channels that are a very powerful marketing tool and one of the most effective ways to show the tourists the experience they will live.

Moreover, recently, within web marketing a series of trends have arisen, such as:

  • the use of personalized content. This may include the creation of tailor-made travel services and an offer based on previous searches or bookings;
  • the use of influencer marketing to promote tourist destinations.  Influencers can help reach a wider audience and even increase bookings.

Social media marketing

Social media marketing is one of the best digital marketing strategies for the tourism industry. It is, however, necessary to effectively manage your social media accounts. This means regularly posting engaging and relevant content, interacting with followers, and tracking their social activity. It is also important to respond to user comments and reviews, showing attention and interest in their needs.

Social media marketing

The benefits of proper social media management for tourism

Through social media, communication is faster, the audience of potential customers is wider and costs are reduced. Tour operators who properly manage social media can have many benefits for their business.

First of all, social media can increase the online visibility of tourism activities by making themselves known to a wide and differentiated audience. In addition, they help you to improve the reputation of the company and to earn the trust of existing customers. Finally, they allow you to promote offers in a targeted manner and to continuously monitor and improve marketing strategies.


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Festivals: an opportunity to get to know the area

Category:Blog,Featured,Festivals,Food Tags : 

written by Claudia Fontana

Festivals are popular local celebrations that generally arise from a religious festivity, often to commemorate a saint. They are generally animated by music, fun activities and excellent cuisine. In Massa Lubrense there are several festivals throughout the year: here you can taste the best products of our land.

Zucchini Festival

It takes place on the second Sunday of July in the village of Acquara to celebrate the patron saint St. Vito. The day of St. Vito is actually celebrated on June 15th, but it is customary to carry out the festival in July. The most important moment is certainly the procession that passes through the whole village. Among the delicious foods that you can eat, there are many zucchini-based dishes such as the famous parmigiana and spaghetti alla Nerano.

Lemon Festival

Among the most famous festivals in the area there is certainly the lemon festival. It is held in July and is dedicated to one of the typical products of our land: lemon. You can taste various dishes and lemon-based specialties such as sorbet and risotto and you can also try the famous limoncello.

Snail Festival

Also very famous is the snail festival held on June 29th in Monticchio. The festival takes place on the occasion of the feast of St. Peter. There is, at first, a long procession followed by the Massa Lubrense music band. Then during the festival, in addition to pleasant musical performances and various activities for the youngest, you can taste the delicious snails.

Potato Festival

It takes place in the village of Termini to celebrate San Costanzo. It is held in July and usually lasts for a weekend. The main product is the potato, which is the basis of all dishes, from the starter to the dessert. Among the specialties are croquette, potato ravioli and Neapolitan staples.

Tomato festival

It takes place on the first Sunday of August in the village of Torca to celebrate the patron saint, St. Anna. As for the zucchini festival, also in this case the feast of the saint is actually on a different day, that is, July 26th. The tomato can be tasted in many traditional and non-traditional recipes, all accompanied by music and fun.

Fiordilatte Festival

On the occasion of the patronal feast of St. Salvatore, on August 6th, the Fiordilatte Festival is held in the village of Schiazzano. Fiordilatte is one of the typical cheeses of Massa Lubrense but you can also taste the famous provolone del monaco and a great variety of local dairy products.

Eggplant Festival

The festival is held on August 15th in the village of Marina della Lobra to celebrate the feast of the Madonna dell’Assunta. For the religious anniversary, a procession takes place by sea to the rock of Vervece. Afterwards, in the evening, you can enjoy various eggplant-based dishes, including the famous chocolate eggplants.


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Marcialonga 2022

Marcialonga: the awaited event is back

Category:Events,Featured,Festivals,Outdoors Tags : 

On December 26, 2022, the 42nd edition of the Marcialonga will be held in Massa Lubrense.

The Marcialonga is an amateur free paced race through the streets of Massa Lubrense, discovering the most evocative corners of the area. It is an event organized by the parish community on the occasion of Christmas, which attracts hundreds of participants every year.

More then a competition, it is actually a pleasant walk through the hamlets and natural beauties of the place. For the residents, taking part in it is a way to spend cheerful time in company, in the spirit of the holidays.

The first edition was held on December 26, 1978, involving the entire town. From then on the Marcialonga became a real recurrence. In 2019, 2508 people of all ages took part in it, breaking all records. In 2020 and last year, due to the covid-19 pandemic, the event could not take place.

How to participate

Like every year, the event begins on St. Stephen day at 2 p.m. You can register on the same day from 9 a.m. until 10 minutes before the start at the stands in Piazza Vescovado (Vescovado Square), where the start is also scheduled. The rules of participation will be specified at the time of registration by handing over the regulations.

The route

Three refreshment points are included, two along the way and one at the end. It is possible to taste typical Christmas sweets, such as roccocò, panettone or fried zeppole prepared by the organizers, as well as the inevitable sausage sandwich.

From the square, the walk continues towards Via Roma, Via Rivo a Casa, via IV Novembre and via Nastro d’Oro, before reaching the crossroads for Santa Maria, the first refreshment point. The walk resumes along via Caselle, via Annunziata, arriving at the square of Santa Maria, where a second stop is planned. The longest part of the route then begins from via Padre Rocco, following the rotabile Massa Turro, deviating for via Mortella, crossing via Rachione, G. Marconi square and viale Filangieri. The event ends in Piazza Vescovado, where there will be one last refreshment, usually based on brioche and hot chocolate, served by the staff.

The first 100 drawn numbers will receive prizes offered by the local commercial activities. At the end of the walk, celebrations for young and old will continue.

As in the last edition, the event will be completely plastic free: respecting the environment only biodegradable disposable material will be used.

  • Marcialonga 2019
  • Marcialonga, i dolci natalizi, 2019
  • Marcialonga 2019
  • Marcialonga 2011
  • Marcialonga 2014, partenza
  • Marcialonga 2019
  • Marcialonga 2018

Every year many people work behind the scenes, with passion and dedication, to provide moments of joy and lightheartedness. Among the organizers there are those who make the desserts or other gastronomic delights, those who take care of setting up the stands or taking the registrations, but many more are the activities that make the event a success, which would be impossible without everyone’s cooperation!

Marcialonga on social media:


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The panoramic points of Massa Lubrense

Category:Blog,Featured,Places,Travel Tags : 

written by Serena Lobianco

The Massa Lubrense’s territory can also be admired from above, that is from the top of the mountains and from the viewpoints. The landscape wonders are many and are scattered throughout the entire country. For this reason, we have selected a classification of 5 locations from which you can admire some of the panoramic points of Massa Lubrense.

  • Annunziata’s viewpoint
    In the picturesque setting of what was once the historic center of Massa Lubrense, there is the Belvedere of the small hamlet of Annunziata. The first step is to enter the village. Once you reach the Church of the Annunciation, you have to go down a short staircase to get to the lookout. At that point, the entire gulf of Naples immediately opens up to your view, from the island of Capri to Mount Vesuvius.
  • Termini’s lookout
    Among the panoramic points of Massa Lubrense, the viewpoint of Termini is a meeting point for lovers of the island of Capri. In fact, from the square of Termini you can enjoy the panorama of the crystal clear water interrupted by the evergreen island of Capri. The island seems so close that it almost seems to be able to touch it.
  • Monastero del Deserto 
    In Sant’Agata sui due golfi there is an exceptional panoramic point. In fact, along a pleasant walk along a tree-lined path you arrive at the Monastero del Deserto, on whose tower you can admire the unforgettable view of the gulfs of Naples and Salerno.
  • Monte San Costanzo
    You can reach the pinewood of Monte San Costanzo by car, or you have to take a path from Termini. Which is moderately tiring. However, this effort will be rewarded by the amazing view that the panorama reserves for us, once we arrive at the church of San Costanzo. Among the panoramic points of Massa Lubrense, this is certainly the most suggestive; because from here our gaze is not focused on a single direction but has a 360 ° view at its disposal.
  • Pennino
    The last panoramic point in our classification could only be the Pennino. From the top of the terrace, the observer can enjoy the view of the naturalistic spectacle offered by the Gulf of Naples and the island of Capri. In the twilight hours, the surrounding atmosphere is tinged with particular shades, which makes the experience romantic and evocative.
Pennino Massa centro

Once you have read the article, you just have to visit Massa Lubrense. By doing so, you will personally experience its panoramic spots and discover its many tourist destinations.


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Spaghetti alla Nerano, primo piatto tipico del luogo.

Culinary traditions: Spaghetti alla Nerano

Category:Blog,Featured,Food Tags : 

di Claudia Fontana

Marina del Cantone, a Massa Lubrense, è legata allo spaghetto con le zucchine fritte che, già dall’inizio del Novecento, ha assunto il nome di spaghetto alla Nerano. La salsa è preparata con le zucchine fritte, basilico e un mix di formaggi grattugiati. Per quanto riguarda i formaggi, le nonne utilizzavano quello che avevano in casa, pecorino ma soprattutto il parmigiano o la caciotta secca. I migliori ristoranti della zona, invece, utilizzano spesso il Provolone del Monaco, un formaggio tipico della costiera sorrentina. Questo è un formaggio DOP a latte crudo, contenente almeno il 20% di latte di vacca agerolese e invecchiato dai sei mesi in su. La cremosità della pietanza, inoltre, viene resa dalla cagliata di provolone fresco che si scioglie al contatto con l’acqua di cottura della pasta.

Per il piatto viene utilizzata la famosa pasta di Gragnano, soprattutto gli spaghettoni, ma c’è anche la versione con scialatielli o mezze maniche. Questa pasta è ottenuta dall’impasto della semola di grano duro con l’acqua della falda acquifera di Gragnano. In seguito, viene essiccata a una temperatura compresa tra i 40 e gli 80 gradi, per un periodo tra le sei e le sessanta ore, ottenendo quelle caratteristiche che la rendono inconfondibile. Per lo spaghetto alla Nerano è necessario utilizzare una pasta di qualità per una migliore riuscita del piatto, in modo tale che gli amidi rilasciati nella cottura aiutino la formazione della salsa.

Anche le zucchine, ovviamente, sono importanti nella riuscita di questo piatto, ma possono essere utilizzate zucchine di diversa qualità purché dell’orto e fritte in olio extravergine d’oliva. La mantecatura finale, fuori dal fuoco, prevede che sia l’acqua di cottura ad amalgamare i sapori e unire i formaggi. Non ci resta che dare la ricetta affinché chiunque, anche a casa propria, possa apprezzare il gusto dello spaghetto alla Nerano.

Ricetta dello spaghetto alla Nerano

Ingredienti per 4 persone:

  • 400 g di spaghettoni artigianali
  • 700 g di zucchine fresche 
  • 80 g di Provolone del Monaco grattugiato
  • 80 g di Parmigiano Reggiano grattugiato
  • 40 g di Pecorino Romano grattugiato
  • Basilico fresco
  • 350 ml olio extravergine d’oliva + 150 ml olio d’arachide (per friggere)
  • Uno spicchio d’aglio
  • Sale e pepe nero q.b.

Lava e asciuga le zucchine, affettandole a rondelle di circa 2 millimetri di spessore. Friggile nella miscela d’oli a 180 gradi, finché sono dorate; scolale con una schiumarola e ponile a riposare su un piatto foderato di carta assorbente o per fritti. Sala, lava e asciuga il basilico e mettilo sulle zucchine appena cucinate.

Cuoci la pasta in abbondante acqua salata. Nel frattempo, in una padella di alluminio abbastanza grande fai soffriggere, in un giro abbondante d’olio extravergine, uno spicchio d’aglio a fuoco moderato. Quando è appena dorato, elimina l’aglio e aggiungi alla padella le zucchine già fritte, lasciandole sfrigolare a fiamma bassissima.

Scola gli spaghetti al dente e riserva la loro acqua, aggiungili alla padella e completa la cottura aggiungendo gradualmente circa due tazze dell’acqua di cottura. Qualche secondo prima di ritirare dal fuoco aggiungi il basilico e il pepe nero. Versa la pasta e zucchine in un’altra padella e aggiungi rapidamente i formaggi, mescolando continuamente e regolando la densità della crema con eventuale altra acqua di cottura. Buon appetito!


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Hiking for children: “Merende Itineranti” by Lucia Sessa

Category:Blog,Featured,Outdoors,Travel Tags : 

written by Miriam Russo

Hiking is a very common activity nowadays. It is based on walks along paths surrounded by nature – usually on mountains. The aim is to explore and discover the territory, so as to see and live it even closer.
Not only is this kind of excursion widespread in Massa Lubrense area, but it is also expanded thanks to projects and events for adults and children. Especially the latter can get in touch with this exciting activity and, at the same time, get to know the territory. For that matter, one of the luckiest projects is “Merende Itineranti“, conceived by Lucia Sessa for the Pro Loco Massa Lubrense, to whom we asked some questions to find out more about hiking for children.

What is hiking and why is it the ideal activity for everyone

Hiking is generally the activity of walking, which differs from trekking in terms of times and duration: while trekking (which is also very popular in Massa Lubrense) includes excursions of several days, hiking takes place in one day only. Furthermore, hiking has its main focus on the movement, therefore it is mostly experienced as a sporting activity. Extending it to children, it allows them too to walk and move and to discover the territory at the same time.
It is ideal for everyone because – thanks to its short duration – it allows the little ones too to move without making too much effort. Moreover, as Lucia Sessa has highlighted, it helps to regain good breathing, which has great and positive consequences on both physical and psychological walkers’ condition.

Children group of Merende Itineranti

Hiking rules for kids

Although it is an activity that makes one free, hiking has its own rules too. They are based mostly on respect towards the surrounding nature and other people. For this reason, children are told to be silent during the walks and/or to stop at some points. This allows them to respect the common pace and to take time to breathe and observe what is around them, too. Another important rule is to follow and listen to the guide who describes interesting details along the road and points out any dangers.

Kids from the Merende Itineranti project walking and discovering

“Merende Itineranti” project

It’s a project born with the aim to create activities specifically for children during summertime. From the beginning, there was a double purpose: physical activity on one hand and discovery of the territory on the other. Over time, thanks to the positive feedback gained, Lucia Sessa and her team were able to diversify their excursion plans. They chose even longer paths which led them to farmhouses where kids were able to be in touch with animals and even learn about the local dairy production. At the very basis of the project, there is always the aim to get children involved, in fact, they carry out different tasks. In some experiences, for example, they have been able to discover particular locations and to see closely how the old crafts are still done nowadays.
Moreover, when it is time to have a snack, children are offered local biological products, with the purpose of taking care of nutrition too, which is another fundamental rule of hiking.

Hiking for children: learning and discovery activities in agritourisms provided by the Merende Itineranti project

First reactions and approaches

The first reaction to the project was undoubtedly positive and proactive: the children saw in the “Merende” an opportunity for sharing and a way to be together at the end of school. At the same time, their parents too found pleasure in learning about characteristics and features of the place that – in the habit of everyday life – they didn’t even notice. Over time, this has led to a growing will of participation which has made the project successful.

Activities and games played by the kids of the Merende Itineranti project

Age ranges for hiking for children

Hiking really is an activity within everyone’s reach. In fact, the children who participate to the “Merende Itineranti” project are aged from 5 years upwards. In cases of more difficult itineraries, the age group can change, but basically, it is an activity suitable for all ages. There is a careful selection of the paths based on the ideal of maximum inclusiveness. For this reason, the routes proposed are accessible also to participants with disabilities, giving them the opportunity to join the project and benefit from both the hiking and the discovery of the territory. In fact, hiking in the area is practiced by involving all the fractions of Massa Lubrense. Therefore, excursions are organized so as to reach different areas of the place in order to create more collectivity and learning opportunities.

Hiking for children: group of adults and kids walking

All these characteristics – and the way Lucia Sessa and the “Merende Itineranti” project carried out the hiking for children activity – make it something unique that everyone, adults and children, should try. Our invitation and advice are to experience what it really means to immerse yourself in nature, to discover and know more about the territory of Massa Lubrense as well as yourself.


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5 unmissable dishes of local cuisine

Category:Blog,Featured,Food Tags : 

di Miriam Russo

Uno dei punti di maggiore forza del territorio è sicuramente la cucina, che, con la sua grande varietà di prodotti, è in grado di rispondere a tutti i gusti e palati, regalando un’esperienza unica e irripetibile.
Di seguito, 5 piatti imperdibili della cucina locale, che vi consigliamo di assaggiare e gustare in particolar modo dopo esservi dedicati all’esplorazione che gli intensi paesaggi di Massa Lubrense offrono.

Zeppoline di alghe
L’antipasto ideale per iniziare a conoscere la gustosa cucina locale sono le zeppoline di alghe: si tratta di frittelle di “pasta cresciuta (denominazione tipica napoletana che indica la pasta lievitata) a cui vengono aggiunte le alghe di mare. Il connubio dona un caratteristico ed unico profumo di mare. La loro semplicità le rende adatte a qualsiasi occasione e gusto personale.

Uno dei 5 piatti imperdibili della cucina locale: spaghetti alla Nerano

Spaghetti alla Nerano
Classico della cucina napoletana, nonché primo piatto che prende il nome dall’omonima frazione di Massa Lubrense, gli spaghetti alla Nerano sono quasi un simbolo del territorio locale. Sono fatti con zucchine, prima fritte e poi unite al basilico, e provolone, con varianti che prevedono anche l’utilizzo del burro e della caciotta. Anche questo un piatto semplice, ma squisito.


Ravioli alla caprese
Come alternativa, un altro validissimo primo piatto sono i ravioli alla caprese. Il trio di basilico, mozzarella filante e pomodori rende questa pietanza completa e saporita. Con la sua semplicità, ma allo stesso tempo bontà, permetterà di portare in tavola sapore e tradizione, conquistando anche i palati più difficili.

Piatti imperdibili: pesce spada alla brace, condito con sale, olio, limone e foglie d'alloro

Pesce spada alla brace
Il quarto dei nostri 5 imperdibili della cucina locale è il pesce spada alla brace. Questo secondo piatto è tra i più prelibati della tradizione. Il pesce spada ha un gusto intenso e piacevole al palato, gusto che viene esaltato dalla marinatura all’olio d’oliva, succo di limone, aglio e prezzemolo. La cottura alla griglia, poi, risalta ancor di più odori e sapori di questa ricetta semplice, ma deliziosa. Sicuramente tra i piatti più consigliati.


Piatti imperdibili: monoporzione di delizia al limone

Delizia al limone
Per concludere il pranzo ideale all’insegna del buon gusto e della tradizione, immancabile è la delizia al limone. Si tratta di un dolce delicato, caratteristica dovuta alla crema di limoncello, ma allo stesso tempo deciso, tratto distintivo dei limoni che la compongono. Questi ultimi permettono di rinfrescare, ripulire e gustare contemporaneamente. Il tutto unito a del soffice pan di Spagna, che crea le fondamenta del dolce perfetto.


Tutto questo è solo un assaggio di ciò che la terra e la cucina di Massa Lubrense hanno da offrire, un ipotetico menù per conoscere meglio i suoi prodotti e, allo stesso tempo, le sue radici. L’incontro perfetto tra bontà e storia che chiunque dovrebbe avere il piacere di scoprire.


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Spring in Massa Lubrense

Category:Blog,Featured,Travel Tags : 

written by Eleonora Aiello

Spring in Massa Lubrense is one of the best times to walk, relax and enjoy the open air.

The long-awaited spring, which chases away the cold and rain of winter, can only make Massa Lubrense a perfect setting for all the activities that can be done in this beautiful season.

Finally the temperatures rise and the sun begins to warm us. If before they ranged from 6°C to 12°C, now they range from 10°C to 25°C.

In spring in Massa Lubrense you can enjoy wonderful days in complete tranquility, as beaches and tourist places are not too crowded.

Spring is also the perfect season for trekking lovers as the climate is ideal for walking and discovering magnificent places. Nature returns to blossom and the views are filled with the colors of flowering.

Massa Lubrense in April

Average temperature: 15°C (59°F)

Average sea temperature: 16°C (61°F)

With daylight saving time, the days get longer and the sunset, which at the end of March is around 19:20, arrives until 20:00: we have many hours of sunshine in April.

There are endless activities you can do on sunny days: visiting historic centers, taking walks in nature, and relaxing outdoors.

Massa Lubrense in May

Average temperature: 19°C (66°F)

Average sea temperature: 19°C (66°F)

Light clothes are back, people want to be outside and the outdoor tables of bars and restaurants are starting to fill up. Walking is pleasant, both in nature and in the towns. There is more excitement on the streets, but without crowds.

The most daring can already start taking their first baths when the sun and temperatures allow it. The beautiful beaches of Massa Lubrense will not be crowded at all!

Massa Lubrense in June

Average temperature: 24°C (75°F)

Average sea temperature: 23°C (73°F)

Temperatures rise and we can finally enjoy a month of sun and sea. It is the perfect time for boat or canoe trips, diving, and snorkeling.

A nice dip is the well-deserved reward for walks in the Ieranto Bay or the Crapolla Fjord. From the viewpoints of Massa Lubrense, the appointment with the sunset is at 20:30.

Meteorological data sources:

Che tempo faceva a Massa Lubrense – Archivio Meteo Massa Lubrense » ILMETEO.it

Temperatura dell’acqua del mare a Massa Lubrense oggi | Italia (seatemperature.info)


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Hiking in Massa Lubrense

Hiking: 10 reasons to choose Massa Lubrense

Category:Blog,Featured,Places,Outdoors,Pro Loco Tags : 

Over 100 kilometers of marked trails, incredibly colorful landscapes, hidden coves and ancient alleys among the villages are some of the reasons why Massa Lubrense is the perfect place to walk.

Here are 10 reasons why you absolutely must visit it if you love hiking in nature.

Lace up your shoes and start your adventure!

A trail network over 100 kilometers long

The network allows you to choose short routes limited to a small area or combine multiple trails to cover longer distances. The indications about the difference in height and the type of soil help to understand the level of difficulty of each itinerary: there are all types, suitable for the more experienced or even for children.

Mild temperatures

Southern Italy is known for its sunshine and good weather, which allows for year-round hiking. Spring and autumn are the best seasons. In summer, temperatures are milder in the evening or early in the morning. In winter, it is best to avoid days when rain makes the ground slippery.

Breathtaking landscapes are guaranteed

Massa Lubrense has the privilege of an enviable geographical position, offering the opportunity to enjoy spectacular panoramic views in natural environments. You can discover them during a day of hiking on the promontory of Punta Campanella, along the Sirenuse Trail with a view of the two gulfs of Naples and Salerno, descending the 700 steps that lead to the Crapolla Fiord, reaching the top of Monte San Costanzo

A protected nature

The entire stretch of coast of Massa Lubrense and the sea in front of it, are protected by the Punta Campanella Marine Protected Area. In addition to the recognition of the Blue Flag for its beaches, the Municipality has received for years that of the Spighe Verdi, for the enhancement of the rural heritage, with a view to more sustainable development.

Ancient mule tracks and “middle ways” converted into paths

What once were the connecting roads between the villages, or the paths traveled by mules to transport the crops from the fields to the inhabited centers, are now part of the hiking path network and allow us to walk in nature, away from the noise of the road.

Hiking, history and archeology

Combining nature, culture and history in Massa Lubrense is very simple. The Museo Diffuso project suggests thematic itineraries to combine the landscape with the traces of history it preserves: Roman remains, Angevin and Aragonese towers, ancient churches and chapels…

Guided walks

Walks in Massa Lubrense are organized all year round: guided itineraries, outings in nature and activities related to local culture and gastronomy. For the little ones, the Merende Itineranti are an opportunity to rediscover the link with the land and the local culture.

Certified local guides

Relying on environmental hiking guides is the best way to deepen the knowledge of the territory in its naturalistic, historical and artistic aspects. Many local guides propose hiking itineraries suitable for all levels and circumstances and are available to organize tailor-made walks.

Meeting new people

By participating in an event or a group excursion you meet people with the same passion for hiking! People with whom to share a day outdoors, exchange stories of their experiences on the road, create unforgettable memories of a pleasant walk in nature.

Wide offer of accommodation and rural tourism

To enjoy a few days of hiking in Massa Lubrense, you can easily find accommodation suitable for every need. In inhabited centers or in more isolated places, the offer ranges from hotels to b&bs, campsites and holiday homes. Furthermore, the local restaurants and farmhouses offer pleasant refreshment points during or at the end of the walks.