Category Archives: Blog

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Social networks in the tourism sector

Category:Blog,Featured,Travel Tags : 

One of the areas on which social networks have had the greatest impact is tourism. While some time ago the choice of a travel destination was influenced by friends, relatives or photos of catalogs proposed by travel agencies, today this choice is dictated by what you see or read on social media.

In a short span of time, the web has undergone a huge evolution and with it also its ways of use by users. This evolution has led to the appearance of those who take the name of “social networks”. These are online platforms that people access, creating a “community” where they can exchange messages and share photos and videos.

How have social networks changed people’s lives?

In recent years, social networks have become increasingly important in people’s lives. Most users use social media as a means of information, to read news conveniently and quickly from their pc or smartphone. The importance of social networks is also in their ability to influence the tastes and choices of their users through the sharing and exchange of information. Social media, such as Facebook, Instagram and Tik Tok are therefore seen as a place to research opinions and to draw inspiration from.

How do social media influence the choice of a trip?

Social users have the opportunity to share with other users the most beautiful moments and places of a trip and, at the same time, many people through social discover new destinations to reach. Travelers and tourists from all over the world are able, via social media, to save, share and recommend the places they most prefer, helping others to plan their vacation. This phenomenon, which is based on the sharing of photos, videos and stories of travel experiences, is called “social tourism“.

The transformation of users

Users have become more independent and able to create and share content, exchange reviews and information. They organize their trip directly online, without having to go to physical agencies, based on reviews of other travelers. This is why most of the accommodation facilities, tour operators and airlines have had to adapt to the new Digital Age. They became part of the virtual world through the promotion of their business and the creation of sales channels on social media. In fact, they have arisen the so-called OTA (online travel agencies); among the most famous there are Booking.com, Expedia, Airbnb and Trivago, which, in exchange for a percentage, act as an intermediary between the providers of tourist services and customers. 

New opportunities for tourism promotion

It is now established that the booking of holidays takes place above all online. Social networks therefore give the opportunity to expand tourism promotion and they are able to revolutionize the decisions of tourists. For this, the use of social media has become essential for all tourism operators – from travel agencies to restaurants, from accommodation facilities to tourist guides – in order to promote destinations and attract customers, increase visibility and engage audiences effectively.


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Among sirens and sunsets: in the heart of Termini

Category:Blog,Places,Pro Loco,Travel Tags : 

The village of Termini, with a fascinating past, goes from being a Greek colony to a tourist destination.

Today it is one of the most popular destinations for travelers looking for a relaxing holiday, among enchanting places that can be explored especially via hiking itineraries.

Termini constitutes the western end of the Sorrento peninsula, a thin strip of mountainous land that juts westward into the sea. This place is steeped in myths and legends linked to the sea and the mountains, with cultivated terraces, citrus groves and olive groves overlooking the splendid blue. The wild cliffs fall into the sea animated by the currents that intertwine at Punta Campanella, right in front of the island of Capri.

The Church of Santa Croce

An example of a place of worship in Termini is the Church of Santa Croce. It that dates back to ancient times, testifying to the religious history of the area. This church, dedicated to the Holy Cross, stands soberly in the village square and represents an important spiritual point of reference for the local community.

Monte San Costanzo in Termini

Just before the limestone peninsula plunges into the blue waters, stands Monte San Costanzo, the highest peak in Massa Lubrense. The hill rises approximately 500 meters above sea level and boasts absolutely breathtaking landscapes on each side: on the Bay of Ieranto, on the cove of Mitigliano, on the gulf of Naples and that of Salerno, and on the island of Capri.

The path that leads to Monte San Costanzo starts right in the heart of Termini, in Piazza Santa Croce. It is also part of the longer Athena Trail.

On the highest point of the promontory stands the Chapel of San Costanzo. It is a small church dating back to the second half of the 16th century which gives to the surrounding area an almost mystical atmosphere. For most of the time the church is closed to the public, but every year on May 14 hundreds of faithful gather for the procession towards Monte San Costanzo, where the Holy Mass is celebrated in honor of the Saint.

Cappella di San Costanzo a Termini
La Cappella di San Costanzo

Punta Campanella

Punta Campanella is the end of the peninsula, facing Capri and dividing the Gulf of Naples from that of Salerno. It can be reached on foot via a path of about three kilometers that starts from the Termini square. Along the way it is possible to see elements that tell stories of past eras, such as the remains of a Roman villa and two of the defensive watchtowers that stand along the Lubrense coast.

Veduta da Termini

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Social media marketing for tourism operators

Category:Blog,Featured,Travel Tags : 

In the digital age in which we live, the tourism sector has to face unprecedented challenges and opportunities. In this context, social media marketing emerges as a crucial element for the success of tourism operators.

The development of this form of marketing has been rapid and explosive. Companies, large and small, local or multinational, have moved much of their promotional activity from traditional channels – such as print media, radio advertising and television – to modern channels.

In fact, social media are widely used because they are easy to use. They are one of the best channels to promote tourist business and to attract new customers. It is thanks to social media that tour operators are able to reach more users and build deep connections with them. This is a prerequisite for establishing a relationship of trust.

Digital tools are part of the strategies of tourism web marketing. The aim is to promote the online presence of all the activities involved in the organization and management of services for tourists: accommodation, restaurants, tourist guides, transport companies, rental companies, travel agencies, agencies and tourist companies.

The steps to take

First of all, it is important to create an effective marketing strategy. Without a well-defined strategy, tour operators will not know how to best use social media to achieve their business goals.

An effective social media marketing strategy must include setting goals and choosing the most suitable social channels.

In addition, it is important to consider competition and market trends, in order to stand out and attract the attention of potential customers.

Another key element is to understand the target audience where age, income, geographical location, personal interests and type of travel are included. By being aware of the composition of your clientele, its needs and desires and how it acts in making travel decisions you can build a successful marketing program.

Once these elements have been analysed, you can start to define your communication strategy and the tools that you have to use in order to reach potential travelers in your services.

Social media marketing

The tools of Web Marketing Tourism

In a tourism web marketing strategy you can use different tools in order to reach and to be found with ease by customers.

Among these tools we have the development of:

  • a website that clearly describes the image of its brand, the services offered and the advantages;
  • a company blog in which you can create content that intercepts the searches of users on the network and attract traffic to the site;
  • advertising campaigns aimed to attract even more public attention;
  • email marketing such as newsletters and similar, through which you can provide useful news and information about new services or seasonal events and promotions;
  • videos posted on different social channels that are a very powerful marketing tool and one of the most effective ways to show the tourists the experience they will live.

Moreover, recently, within web marketing a series of trends have arisen, such as:

  • the use of personalized content. This may include the creation of tailor-made travel services and an offer based on previous searches or bookings;
  • the use of influencer marketing to promote tourist destinations.  Influencers can help reach a wider audience and even increase bookings.

Social media marketing

Social media marketing is one of the best digital marketing strategies for the tourism industry. It is, however, necessary to effectively manage your social media accounts. This means regularly posting engaging and relevant content, interacting with followers, and tracking their social activity. It is also important to respond to user comments and reviews, showing attention and interest in their needs.

Social media marketing

The benefits of proper social media management for tourism

Through social media, communication is faster, the audience of potential customers is wider and costs are reduced. Tour operators who properly manage social media can have many benefits for their business.

First of all, social media can increase the online visibility of tourism activities by making themselves known to a wide and differentiated audience. In addition, they help you to improve the reputation of the company and to earn the trust of existing customers. Finally, they allow you to promote offers in a targeted manner and to continuously monitor and improve marketing strategies.


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Discovering Massa Lubrense by scooter

Category:Blog,Outdoors,Places,Travel Tags : 

Massa Lubrense is a wonderful destination situated on the coast of the Sorrento peninsula, and is an ideal place to explore by scooter.

Motorcycle tourism is a constantly growing phenomenon. Visiting new places, from the hills, to the villages, to the beaches, is the new way of experiencing tourism in the saddle.

This transport option allows you to fully enjoy the natural beauty and spectacular landscapes that the area has to offer. With a scooter tour in Massa Lubrense, you can travel along panoramic roads, coast the sea and discover suggestive places such as Marina del Cantone and Monte San Costanzo.

The comforts of traveling on two wheels

Certainly, among the conveniences of traveling by scooter there is the direct contact with nature and with the landscapes that surround us. An adventure towards new destinations that allows you to avoid busy stretches of road and experience your holidays in a completely different way.

In fact, a scooter offers greater freedom of movement compared to public transport or organized tours. You can decide when and where to stop and what to visit.

Furthermore, in Massa Lubrense, parking for scooters is always free on the street, within special spaces delimited by white lines.

Of course, traveling by scooter comes with some challenges. Firstly, weather conditions can greatly affect your itinerary and could sometimes ruin your trip. Thus, “flexibility” becomes a crucial element during your adventure.

However, the opportunity to travel on two wheels allows you to discover new routes and places hidden from the usual itineraries, which will help to make the trip unforgettable.

Crossing the territory of Massa Lubrense by scooter allows you to immerse yourself in a more authentic way in the local culture and the surrounding environment, breathing the air and hearing the sounds of the place.

Rent a scooter in Massa Lubrense

Massa Lubrense in scooter

To rent a scooter in Massa Lubrense, you can follow these steps:

  1. Search for scooter rentals: Start by looking for rental agencies in Massa Lubrense. You can do this online using search engines or travel apps, or simply asking to your accommodation agents or local agencies for information.
  2. Choice of rental: Evaluate the options available based on the rates, the type of vehicle (for example, scooter or Vespa), the duration of the rental and the services offered.
  3. Verification of the requirements: Make sure you have the necessary documents. Typically, you will need a valid driver’s license, often also a credit card for the deposit.
  4. Booking: Book the scooter at the chosen rental company. Be sure to confirm your rental details, including the pick-up and return date and time.
  5. Check-in and instructions: At the time of withdrawal, the renter will provide you with the scooter, explain its functioning and may require a security deposit via credit card.
  6. Insurance: Ask if insurance is included in the rental. It is important to be covered in case of damage or accidents.
  7. Follow the traffic laws: Always obey road safety rules, wear a helmet and drive carefully.
  8. Exploration: Now you are ready to explore Massa Lubrense and its natural beauty by scooter. Be sure to plan your itinerary and stop to admire in the spectacular views.
  9. Return: When you have finished the rental period, return the scooter according to the previously agreed arrangements.

Make sure you read the terms and conditions of the rental carefully and ask for any clarification if you have any doubts. Renting a scooter is a fantastic way to explore this beautiful coastal region, but it’s important to do so in a safe and responsible way.


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Myrtle liqueur: between history and production

Category:Blog,Food Tags : 

Myrtle liqueur is a digestive obtained from the maceration of ripe myrtle berries. It is popular in various areas of Italy, being the myrtle plant (Myrtus communis) typical of the Mediterranean maquis.

In Massa Lubrense, the plant is present along the slopes most exposed to the sun, where it grows from sea level up to an altitude of 500 meters above sea level. It is possible to find it, for example, on the sides of the path that leads to the Bay of Ieranto or along the Sentiero delle Sirenuse.

This digestive liquor is a tradition rooted in Massa Lubrense and is produced both in local homes and in specialized distilleries present in the area. It is loved not only for its unique flavor, but also for its historical connection to the culture and tradition of this region.

Homemade production often involves recipes passed down from generation to generation, while commercial distilleries prepare it on a larger scale, helping to spread its distinctive taste throughout the territory.

The myrtle plant

Scientifically called Myrtus communis, the myrtle plant belongs to the Myrtaceae family and has intense green leaves that give off pleasant smells. It is an evergreen shrub typical of the Mediterranean scrub, which prefers a mild climate. But it can also resist the frosts, if protected and sheltered from the bad weather.

Solitary and elegant, the flowers are simple and white in colour. According to phenology, the plant flourishes between the months of May and June and bears fruit around October and November for the harvest of its berries.

liquore di mirto
Myrtle flower

The origins

Its origins are very ancient and shrouded in mystery. Traces of myrtle plant already appear in ancient Egyptian and Arab written documents. It is said that the ancient Egyptians decorated their cities with myrtle branches during the holidays, attributing to the plant a divine power capable of warding off evil spirits, catastrophes and diseases.

Furthermore, it was also the sacred plant of Aphrodite. In the myth, the plant protected Aphrodite’s virtues from the malicious gaze of satyrs. Therefore, it is considered a plant that represents love, fertility and eros and was used, in fact, as an aphrodisiac remedy or to adorn wedding banquets.

The Harvest

Harvest period begins in November, when the berries are maturing, and extends until January. According to the artisan myrtle producers, however, the best period for harvesting is the month of December, when the berries are neither too raw nor too cooked. The secret to understanding whether the berries can be harvested is revealed to us by the presence of the bloom. A substance produced by the fruits themselves on their surface which makes the myrtle berry an opaque blue color and which gives the fruit an intense and strong flavou

The myrtle picking takes place almost exclusively by hand. Although this type of harvesting affects speed, it is preferable due to its minimal impact on the plant and the ability to preserve all the characteristics of the berries intact.

Once picked, fresh berries must be immediately processed for the production of the liqueur.

Freshly picked myrtle berries

The recipe

Myrtle liqueur’s preparation is long but simple at the same time.

Ingredients (for 2 litres):

  • 1 l of water
  • 500 g myrtle berries
  • 500 g granulated sugar
  • 1 l of pure alcohol (90°)

Preparation:

Take the myrtle berries, wash them under running water and place them in a strainer to eliminate impurities. Leave a few small leaves if you want.

Once washed, leave to dry for 2 or 3 days on some clean cloths. At this point, place the myrtle berries together with the alcohol in a glass container with hermetic closure, essential for maintaining aromas and perfumes intact. Store the container in a dark, cool place for approximately 40-50 days.

After the resting time, drain the berries.Using a clean cloth, squeeze the berries gently to extract the juice.

In the meantime, boil the water on the stove and when it has almost reached boiling temperature, begin to slowly dissolve the sugar. Once the syrup composed of water and sugar has cooled completely, add the alcohol flavored with myrtle berries and mix the resulting liqueur with a wooden spoon. Using a strainer, filter the liqueur and then, using a funnel, transfer it into the glass bottles.

Before tasting the myrtle liqueur, it must rest in a cool place for at least a month. Then all that remains is to sip the excellent digestive with its typically Mediterranean aroma at room temperature.


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5 useful apps for traveling peacefully

Category:Blog,Travel Tags : 

To better plan and enjoy a trip, here are the 5 best useful apps for traveling peacefully.
The smartphone in our times has certainly become an indispensable part of daily life, whether it is work or a holiday. Therefore, downloading apps that could make the travel experience simpler and more pleasant is necessary in order to reduce the risk of unpleasant surprises. It doesn’t matter whether you are an experienced tourist or an occasional traveler. The apps proposed here have been designed in a simple and easy way to use.

Google Maps

Downloadable on both iPhone and Android, Google Maps is a free online mapping app developed by Google. It allows you to view maps of a large part of the Earth, making it easier discover new places. The app suggests the optimal routes to reach any destination. Thanks to the “traffic” function, the app is able to detect road traffic problems and indicate secondary routes. It is also possible to navigate offline, ensuring maximum efficiency even without an internet connection.

The services offered by Google maps are designed for all those who drive, walk, cycle or take public transport. Particularly useful for travelers to find out about accommodations, local attractions, dining options and other activities nearby. Finally, the display of maps in Street View mode is useful for identifying points of interest, reviews and images of places, museums and much more.

Google Translate

Google Translate available for both iPhone and Android, is a free multilingual machine translation app developed by Google. It’s a support service to prevent language barriers from hindering your trip.
It can also be used when you are offline.

Thanks to the artificial intelligence, the app in instant translation mode allows you to translate restaurant menus, road signs and much more in real time. You can type the contents of a handwritten text, or you can take a photo for a real-time translation. The app will scan the text and detect the most appropriate translation, offering also alternative translations.

Furthermore, with Google Translate it is also possible to set the “Conversation” mode. By clicking on the microphone icons, the app detects and translates the conversations it is listening to in turn. Therefore, this app is a powerful ally for holidays abroad.

Accommodation booking app

Among the useful apps, an application for booking the accommodation of your trip certainly cannot be missed. Trivago, Tripadvisor, Airbnb and Hotel.com are just some of the platforms you can rely on to book your accomodation. They are all free apps that allow you to book your accommodation according to your needs through the numerous filters offered. Depending on the destination chosen, they offer hotels, apartments, villas and much more to make your travel experience unforgettable.

In addition to accommodation, they also offer complementary services such as transfer services, car rental and on-site parking that can satisfy all your travel needs.

App utili per viaggiare

The Fork

The fork is a free app available for both iOS and Android, useful for quickly and easily making reservations at the best restaurants in the city. You can book 24 hours a day from a selection of restaurants perfect for any occasion.

Thanks to the search filters you will find the restaurant that best suits your needs, often with discounts of up to 50%. You can also earn loyalty points and get discounts in restaurants which take part to the loyalty program. In just a few clicks you can book your table and obtain immediate confirmation from the restaurateur.

Social media

Among the most useful apps, Social media, such as Instagram and Tik Tok, offer free platforms that allow you to experience your holidays in a social way, but also to discover the most beautiful places and the most popular activities in each location. Social media users, thanks to photos, reviews, and travel stories shared by their friends and influencers, can virtually explore places and get an immediate overview of tourist destinations. Furthermore, more and more tourism operators are choosing social media to promote city, sea or mountain destinations. This impact of social media has made the process of choosing a destination more visual and engaging.


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Athena, the goddess of Punta Campanella: Inside the myth

Category:Blog,Culture Tags : 

Atena, also known as Athena in Greek mythology, was of the major Olympian deity. The Sanctuary located on the top of the Punta Campanella promontory, the watershed between the Gulf of Naples and that of Salerno, was dedicated to the goddess Athena.

Who was the goddess Athena

This divinity was considered the goddess of wisdom, arts, sciences, justice, military strategy and civilization. She is often depicted with a helmet, shield and spear, symbols of her protective role towards Greek heroes and cities.

Associated with both war and peace, the goddess has a warrior side and is considered the protector of combatants. In contrast to Ares, which is know for being the brutal god of war, Athena had a strategic and tactical approach to warfare. In fact, she was also known for her rationality, her love of knowledge, and her ability to resolve conflicts peacefully.

The deity was the patron goddess of many Greek cities, including Athens, which was named after her. She was an iconic figure in Greek mythology and a recurring character in literary and artistic works of ancient Greece. Its influence also extended to culture and philosophy, contributing to the formation of the ideas and values ​​of ancient Greek civilization.

In the Roman cult, Minerva was the divinity corresponding to Athena. Her cult played a significant role in the religious and cultural life of ancient Rome. Indeed, her figure represented important Roman virtues and ideals such as wisdom, strategy and justice.

History of the Sanctuary of Athena

On the top of the Ateneo promontory, current Punta Campanella promontory, stood the sanctuary of Athena. Built by the Greeks, it was first a Greek and then Roman temple dedicated to the deity, protector of sailors and traders. The presence of the Sanctuary of Athena is testified by historical literary sources, from Strabo to Tito Livio. Another reference also appears in the ancient Roman map “Tavola Peutingeriana”.

The final confirmation of the position of the Sanctuary on the extreme tip of the Punta Campanella promontory came from an exceptional discovery which occurred in 1985. It was an ancient epigraph carved on a rock written in the Oscan language, dating back to the first half of the 2nd century B.C. This epigraph was of a public nature and mentioned three Magistrates of Minerva, known as Meddices Minervii, who supervised and verified the construction of the works relating to the landing and the eastern staircase leading to the Sanctuary.

Some remains of the haven dedicated to Athena can still be seen at the end of an exciting trekking route. It is very likely, in fact, that the ruins still visible near the Saracen tower of Punta Campanella are what remains of the foundation of the temple, located to the south of the tower.

Myth of the Athena’s temple

The legendary foundation of the holy place in Punta Campanella is attributed to Ulysses. During ancient times, it was the home of the sirens Leucosia, Parthenope and Ligeia, known for their enchanting song that deceived all sailors, making them lose control of their ships. The sagacious Ulysses, to protect his companions, made them wear earplugs, thus allowing the ship and his friends to arrive unharmed at the dock on the Punta Campanella promontory. Grateful for Athena’s guidance and protection, as a sign of devotion, Ulysses built the temple in honor of the goddess.

Therefore, it represents the meeting point between history, myth and legend of this territory. A heritage that would enrich not only the natural beauty, but also the historical and archaeological beauty of Massa Lubrense.


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The typical sweets of Capri

Category:Blog,Food Tags : 

The island of Capri, known for its beautiful coastline, the faraglioni (stacks) and many attractions such as the Grotta Azzurra, is the land of Caprese cake.
There is a story that tells that this cake was born from the mistake of a baker who forgot to put the flour in the dough. The result was so surprising that it continued to be prepared only with almonds, sugar, butter and eggs, without flour and yeast. It is, therefore, a soft and fragrant sweet perfect for celiacs and lactose intolerant.

There are various versions: classic with bitter chocolate, lemon, almonds and limoncello or pistachio and white chocolate, as well as many others. It can be enjoyed at room temperature or warm and can be accompanied by whipped cream, ice cream or seasonal fruit.

Besides Caprese cake, ice cream is another symbol of the island.

Ice cream, one of the typical desserts of Capri pastry

Ice cream

In several bars or pastry shops you can find excellent ones, made with fresh and top-quality ingredients. Even the crunchy waffle is handmade and is often still served hot in the shape of a cone or cup.

You can also enjoy it in the “tulip” version, that is enriched with whipped cream and a ganache of melted chocolate. In addition, you can also find cups to customize with hazelnuts, colored confetti and creams, enjoying them just sitting at the tables of places that have made the history of the place.

Biscuits and dry pastries

Other sweets born in the shadow of the faraglioni (stacks) are the goats. These are fragrant and soft biscuits with almond and lemon paste that are prepared with only egg whites and are gluten-free. The original recipe is secret, but it is known to all that these cookies are made by combining almonds with two wonderful typical products: the local lemons and limoncello liqueur, which characterize this icon of tastiness.

Do not forget, then, the ricci capresi, made with pine nuts and chocolate in the double version “black” and “white”. Moreover there is the pistachio cannolo, dry pastry and biscuits. Moreover there is the brioche “with tuppo” with cream, graffe (staples) and Kranz, both with sultanas and chocolate chips.

The staples, an exquisite yeast cake typical of Neapolitan cuisine

It is clear the enormous richness of flavors and scents that the Neapolitan pastry offers in its island declination, which we invite you to enjoy, choosing what appeals to you in the places that have contributed to writing the culinary history of Capri.


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What to do in Massa Lubrense when it rains

Category:Blog,Food,Places,Travel Tags : 

The area of ​​Massa Lubrense is renowned above all for its enchanting landscapes and outdoor activities. But what to do in Massa Lubrense when it rains? Rain won’t stop your discovery of this beautiful destination! Even on rainy days, this location can offer fascinating opportunities.

Farms

Visiting a local farm could be a valid option to make pleasant a rainy day in the company of your own family. In the area of ​​Massa Lubrense, in fact, there are many agricultural companies which organize routes that allow you to taste typical local products such as the famous D.O.P. extra virgin olive oil. coming from the Sorrento Peninsula, or Sorrento Lemon I.G.P., oranges, mandarins and other vegetables.

Cosa fare a Massa Lubrense quando piove

Cooking courses

Among other activties, In Massa Lubrense there are schools that give lessons to learn the art of gastronomy. During the cooking lessons, the preparation of various typical dishes of the Mediterranean tradition – such as gnocchi, ravioli, pizza and much more – is taught. This could be a great and alternative way to spend a rainy afternoon, because the lessons will be held indoors.

Cosa fare a Massa Lubrense quando piove

Restaurants

If cooking is not for you or you simply don’t want to, a great option to spend a rainy day in Massa Lubrense you can also be enjoying a delicious meal in one of its cozy restaurants. Let yourself be tempted by local delicacies and live a memorable dining experience while the rain adds a welcoming touch to the atmosphere. Several restaurants will allow you to taste the typical flavors of Italian cuisine, ranging from traditional to gourmet recipes. The Mediterranean cuisine boasts the freshest land and sea products, to be paired with a good glass of local wine.

Unusual views

The territory of Massa Lubrense is characterized by the presence of breathtaking landscapes. During rainy days, the beauty of the area transforms itself into a fascinating and evocative vision. Being sheltered from rain and admiring the intricate details of the coastal views and rolling green hills, can creates an iridescent dance of color and light, will give you the opportunity to live a truly unique and memorable experience. The panoramic points, the covered terraces and even the panoramic windows of the premises can offer a suggestive and romantic perspective on the natural splendor of Massa Lubrense, even when the sky is cloudy and the ground wet. Don’t miss the opportunity to experience the intimate beauty of this place, enriched by the rain which accentuates its charm.

Museums

There are no museums in Massa Lubrense, but the archaeological finds found in our territory are preserved at the Georges Vallet Archaeological Museum in Villa Fondi, Piano di Sorrento.

Even in Sorrento there are several museums you can visit on a rainy day.

The Tarsialignea Museum (MUTA) is a museum dedicated to the art of Sorrento marquetry. Its rooms host exhibitions of various wooden objects made by nineteenth-century Sorrento’s inlayers.

The headquarters of the Correale Museum of Sorrento is an eighteenth-century villa. Inside there are paintings typical of 16th century Neapolitan mannerism and paintings made by numerous artists who were part of the “Posillipo School”. There are also examples of Sorrento’s inlay, historic furnishings and prestigious porcelain that date back to the 18th century.


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Autumn in Massa Lubrense

Category:Blog,Travel Tags : 

Autumn is one of the best times to visit Massa Lubrense: the weather is still warm, the crowds are few and the prices are lower.

Massa Lubrense is chosen as a holiday destination all year round, with temperatures ranging from 10°C (50°F) to about 30° C (85°F). In autumn, temperatures are mild, making it even more pleasant to visit this area.

The largest number of visitors is registered in the summer months, so it is highly recommended to book at least two months in advance if you intend to spend your summer holidays here.

In less demanded months such as October and November, prices tend to drop, the weather is cooler and there are fewer tourists. Sunny days are the majority and the sea is still warm for swimming. Autumn travelers can experience an all-round vacation in Massa Lubrense with less traffic, good weather and fun cultural events.

Massa Lubrense in October

Average temperature: 22°C (71°F)

Average sea temperature: 23°C (73°F)

Temperatures are mild in October. The weather is perfect for exploring the historical and archaeological sites, visiting the towns and, of course, walking among the breathtaking natural beauties of Massa Lubrense.

The sea temperature is still warm in October, it is almost always sunny and the beaches are not crowded at all. Shops and businesses are all still open despite the lower turnout and, of course, great deals can be found this season.

Massa Lubrense in November

Average temperature: 18°C (64°F)

Average sea temperature: 20°C (68°F)

As winter approaches, temperatures begin to drop in November, but the climate remains mild. Massa Lubrense is still a pleasant tourist destination, but with some rain.

The month of November is perfect for visiting museums and archaeological sites, such as Pompeii and Herculaneum. Walking along the paths of Massa Lubrense is more pleasant with the cool and clear air allowing you to better appreciate the postcard views.

Prices are significantly lower in November, allowing you to spend less and maybe do more! Some businesses are closed, however, the absence of crowds and the reduced traffic make the streets and squares quieter, where you can savor the authenticity of life in Massa Lubrense.

Meteorological data sources:

Che tempo faceva a Massa Lubrense – Archivio Meteo Massa Lubrense » ILMETEO.it

Temperatura dell’acqua del mare a Massa Lubrense oggi | Italia (seatemperature.info)